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</div> </div> </div> </div> </div> <div id="content" class="site-content"> <div class="ast-container"> <div id="primary" class="content-area primary"> <main id="main" class="site-main"> <article class="post-1690 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias ast-article-single" id="post-1690" itemtype="https://schema.org/CreativeWork" itemscope="itemscope"> <div class="ast-post-format- single-layout-1 ast-no-date-box"> <div class="entry-content clear" itemprop="text" > <div data-elementor-type="wp-post" data-elementor-id="1690" class="elementor elementor-1690" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-3338a1b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3338a1b4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-68536ec0" data-id="68536ec0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6de3255c elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image" data-id="6de3255c" data-element_type="widget" data-widget_type="theme-post-featured-image.default"> <div class="elementor-widget-container"> <img decoding="async" width="1024" height="677" src="https://prbrasilia.com.br/cac/wp-content/uploads/2024/03/1203.jpg" class="attachment-large size-large wp-image-1691" alt="" srcset="https://prbrasilia.com.br/cac/wp-content/uploads/2024/03/1203.jpg 1024w, https://prbrasilia.com.br/cac/wp-content/uploads/2024/03/1203-300x198.jpg 300w, https://prbrasilia.com.br/cac/wp-content/uploads/2024/03/1203-768x508.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> </div> <div class="elementor-element elementor-element-334bc81e elementor-align-left elementor-widget elementor-widget-post-info" data-id="334bc81e" data-element_type="widget" data-widget_type="post-info.default"> <div class="elementor-widget-container"> <ul class="elementor-inline-items elementor-icon-list-items elementor-post-info"> <li class="elementor-icon-list-item elementor-repeater-item-c18c3e7 elementor-inline-item" itemprop="author"> <a href="https://prbrasilia.com.br/author/prbrasilia2023/"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="icon icon-user"></i> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author"> PR Brasília </span> </a> </li> <li class="elementor-icon-list-item elementor-repeater-item-049c94d elementor-inline-item" itemprop="datePublished"> <a href="https://prbrasilia.com.br/2024/03/12/"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="far fa-calendar"></i> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date"> <time>12/03/2024</time> </span> </a> </li> <li class="elementor-icon-list-item elementor-repeater-item-ffa7e74 elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="far fa-clock"></i> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time"> <time>11:52</time> </span> </li> </ul> </div> </div> <div class="elementor-element elementor-element-466507bd elementor-invisible elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="466507bd" data-element_type="widget" data-settings="{"_animation":"fadeInDown"}" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">Preços altos impedem brasileiros de adotar consumo mais sustentável</h1> </div> </div> <div class="elementor-element elementor-element-11769b21 elementor-widget elementor-widget-text-editor" data-id="11769b21" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="color: #333333; font-family: Roboto, Helvetica, Arial, sans-serif;">O preço é a maior barreira que o brasileiro enfrenta para a adoção de </span><a style="margin: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; line-height: inherit; font-family: Roboto, Helvetica, Arial, sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; vertical-align: baseline; color: #0056b8; text-decoration-line: none; background-color: #ffffff;" href="https://mercadoeconsumo.com.br/08/11/2023/economia/consumidor-sustentavel-pode-fazer-a-diferenca-no-futuro-do-mercado/">estilo de vida mais sustentável</a><span style="color: #333333; font-family: Roboto, Helvetica, Arial, sans-serif;">. Segundo um levantamento realizado pelo Akatu em parceria com a GlobeScan, 57% dos brasileiros afirmam que viver de uma forma social e ambientalmente consciente é “muito caro”. Já em uma escala global, essa média é de 49% dos consumidores de 31 países mapeados pelo estudo.</span></p> <p style="margin-bottom: 1.25em; font-style: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-weight: 400; font-stretch: inherit; font-size: 16px; line-height: inherit; font-family: Roboto, Helvetica, Arial, sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; text-rendering: optimizelegibility; color: #333333;">Denominado <a style="margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; color: #0056b8; text-decoration-line: none;" href="https://akatu.org.br/conheca-os-resultados-publicos-da-pesquisa-vida-saudavel-e-sustentavel-2023/#:~:text=A%20Pesquisa%20Vida%20Saud%C3%A1vel%20e,de%20PwC%20e%20WWF%2DBrasil." target="_blank" rel="noopener">Vida Saudável e Sustentável 2023</a>, o estudo foi desenvolvido com o patrocínio de Ambev, Asics, Assaí Atacadista, Mercado Livre, PepsiCo, RaiaDrogasil e Unilever, com o apoio institucional de PwC e WWF-Brasil. Para os entrevistados, existem outras barreiras importantes para o consumo consciente e a prática da sustentabilidade no Brasil. De acordo com os respondentes, a falta de apoio do governo (49%) e das empresas (40%) tem grande impacto na adesão de hábitos mais sustentáveis.</p> <div id="merca-62a7d5f63fd28e4befc631c19a534298" class="merca-62a7d5f63fd28e4befc631c19a534298 merca-conteudo_26" style="margin: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; line-height: inherit; font-family: Roboto, Helvetica, Arial, sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; vertical-align: baseline; color: #333333;"><span style="background-color: var(--ast-global-color-5);">“Praticar o consumo consciente pode significar economia direta no bolso, ao evitarmos desperdícios de água, de energia e de alimentos, por exemplo, ou quando deixamos de comprar itens supérfluos”, afirma Felipe Seffrin, coordenador de Comunicação do Instituto Akatu.</span></div> <div id="merca-b30403cd34023ce4303246ef45cd07e6" class="merca-b30403cd34023ce4303246ef45cd07e6 merca-conteudo_23" style="margin: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; line-height: inherit; font-family: Roboto, Helvetica, Arial, sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; vertical-align: baseline; color: #333333;"> <span style="font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; text-align: center; background-color: var(--ast-global-color-5);"> </span></div> <p style="margin-bottom: 1.25em; font-style: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-weight: 400; font-stretch: inherit; font-size: 16px; line-height: inherit; font-family: Roboto, Helvetica, Arial, sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; text-rendering: optimizelegibility; color: #333333;">Outro ponto destacado no estudo é a falta de informação: 28% dos brasileiros afirmam não saber como viver de uma maneira que seja boa para si, para outras pessoas e para o meio ambiente — índice que aumenta para 34% entre os jovens da geração Z, nascidos a partir de 2000.</p> <p style="margin-bottom: 1.25em; font-style: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-weight: 400; font-stretch: inherit; font-size: 16px; line-height: inherit; font-family: Roboto, Helvetica, Arial, sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; text-rendering: optimizelegibility; color: #333333;">“Quando o consumidor têm mais acesso à informação e aos benefícios socioambientais embutidos no preço, ele tem maior probabilidade de fazer melhores escolhas”, ressalta Seffrin.</p> <h4 style="margin-top: 1.33em; margin-bottom: 0.5em; font-style: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-weight: 500; font-stretch: inherit; font-size: 1.25em; line-height: 1.5; font-family: Roboto, Helvetica, Arial, sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; color: #212121; text-rendering: optimizelegibility;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: bold; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; vertical-align: baseline;">Práticas sustentáveis</span></h4> <p style="margin-bottom: 1.25em; font-style: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-weight: 400; font-stretch: inherit; font-size: 16px; line-height: inherit; font-family: Roboto, Helvetica, Arial, sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; text-rendering: optimizelegibility; color: #333333;">O Instituto Akatu reforça que o consumidor precisa levar em consideração diferentes pontos ao fazer uma compra: à primeira vista, um produto mais durável pode ser mais caro do que um produto descartável, mas evita compras recorrentes e gera menos resíduos.</p> <p style="margin-bottom: 1.25em; font-style: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-weight: 400; font-stretch: inherit; font-size: 16px; line-height: inherit; font-family: Roboto, Helvetica, Arial, sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; text-rendering: optimizelegibility; color: #333333;">Da mesma forma, produtos mais sustentáveis podem ter um preço mais elevado do que outras opções, mas representam menos impactos negativos ao meio ambiente, como emissões de gases poluentes e desperdícios de matérias-primas, o que beneficia tanto a natureza quanto o próprio consumidor.</p> <p style="margin-bottom: 1.25em; font-style: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-weight: 400; font-stretch: inherit; font-size: 16px; line-height: inherit; font-family: Roboto, Helvetica, Arial, sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; text-rendering: optimizelegibility; color: #333333;">“Precisamos aproximar o tema das pessoas e mobilizar governos e empresas por mais educação, informação e transparência quando falamos de sustentabilidade. Assim, o preço na etiqueta ganha outro significado”, conclui o executivo.</p> <p style="margin-bottom: 1.25em; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; font-size: 16px; line-height: inherit; font-family: Roboto, Helvetica, Arial, sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; text-rendering: optimizelegibility; color: rgb(51, 51, 51);"><i style=""><b>Fonte: Mercado e Consumo</b></i></p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-181769bc elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="181769bc" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column 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src="https://prbrasilia.com.br/cac/wp-content/uploads/2023/03/logonovaBranca.png" class="attachment-full size-full wp-image-2180" alt="" srcset="https://prbrasilia.com.br/cac/wp-content/uploads/2023/03/logonovaBranca.png 1858w, https://prbrasilia.com.br/cac/wp-content/uploads/2023/03/logonovaBranca-300x280.png 300w, https://prbrasilia.com.br/cac/wp-content/uploads/2023/03/logonovaBranca-1024x957.png 1024w, https://prbrasilia.com.br/cac/wp-content/uploads/2023/03/logonovaBranca-768x718.png 768w, https://prbrasilia.com.br/cac/wp-content/uploads/2023/03/logonovaBranca-1536x1436.png 1536w" sizes="(max-width: 1858px) 100vw, 1858px" /> </a> </div> </div> <div class="elementor-element elementor-element-381e08c4 elementor-widget elementor-widget-heading" data-id="381e08c4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Quem somos</h2> </div> </div> <div class="elementor-element 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Por que orientações de exercícios via Inteligência Artificial podem ser perigosas? </a> </h3> <div class="elementor-post__excerpt"> <p>O avanço das inteligências artificiais</p> </div> </div> </article> </div> </div> </div> <div class="elementor-element elementor-element-5f1b09ca elementor-invisible elementor-widget elementor-widget-heading" data-id="5f1b09ca" data-element_type="widget" data-settings="{"_animation":"fadeInDown"}" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Siga as redes sociais</h2> </div> </div> <div class="elementor-element elementor-element-7c38d07f elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons" data-id="7c38d07f" data-element_type="widget" data-widget_type="social-icons.default"> <div class="elementor-widget-container"> <div class="elementor-social-icons-wrapper elementor-grid"> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-c650320" href="https://www.facebook.com/PRBrasilia" target="_blank"> <span class="elementor-screen-only">Facebook</span> <i class="fab fa-facebook"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-cef52f8" href="https://www.instagram.com/prbrasilia/" target="_blank"> <span class="elementor-screen-only">Instagram</span> <i class="fab fa-instagram"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-whatsapp elementor-repeater-item-d9474c3" href="https://api.whatsapp.com/send?phone=5561985363112&text=Fale%20com%20a%20PR%20Bras%C3%ADlia" target="_blank"> <span class="elementor-screen-only">Whatsapp</span> <i class="fab fa-whatsapp"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-4071c1a" href="mailto:vanessa@prbrasilia.com.br" target="_blank"> <span class="elementor-screen-only">Envelope</span> <i class="fas fa-envelope"></i> </a> </span> </div> </div> </div> </div> </div> </div> </section> </div> </div><!-- .entry-content .clear --> </div> </article><!-- #post-## --> </main><!-- #main --> </div><!-- #primary --> </div> <!-- ast-container --> </div><!-- #content --> <div data-elementor-type="footer" data-elementor-id="216" class="elementor elementor-216 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-401d711 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="401d711" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-300932e elementor-invisible" data-id="300932e" data-element_type="column" data-settings="{"animation":"fadeIn"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-83094db elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="83094db" data-element_type="widget" data-widget_type="theme-site-logo.default"> <div class="elementor-widget-container"> <a href="https://prbrasilia.com.br"> <img width="1858" height="1737" src="https://prbrasilia.com.br/cac/wp-content/uploads/2023/03/logonovaBranca.png" class="attachment-full size-full wp-image-2180" alt="" srcset="https://prbrasilia.com.br/cac/wp-content/uploads/2023/03/logonovaBranca.png 1858w, https://prbrasilia.com.br/cac/wp-content/uploads/2023/03/logonovaBranca-300x280.png 300w, https://prbrasilia.com.br/cac/wp-content/uploads/2023/03/logonovaBranca-1024x957.png 1024w, https://prbrasilia.com.br/cac/wp-content/uploads/2023/03/logonovaBranca-768x718.png 768w, https://prbrasilia.com.br/cac/wp-content/uploads/2023/03/logonovaBranca-1536x1436.png 1536w" sizes="(max-width: 1858px) 100vw, 1858px" /> </a> </div> </div> <div class="elementor-element elementor-element-d5973d5 elementor-widget elementor-widget-text-editor" data-id="d5973d5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>A PR Brasília tem como objetivo oferecer informações de qualidade sobre nossa capital. 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